Sustainable design has moved from “recycling at the curb” to “using recycled products” to “giving life to an unused waste stream” also known as upcycling.
Companies are exploring the planet for a waste stream and then deciding what to make from it.
An unused waste stream like all the plastic in the oceans has been harnessed by Adidas.
Last year Adidas, in partnership with Parley For The Oceans, announced a running shoe made from a previously unused waste stream. The shoe’s upper will be made from plastic removed from the ocean. Adidas is working on how to use the plastic for the soles of running shoes also.
How about Looptworks. An apparel company that goes out and finds a waste stream of fabric or leather and then upcycles it to a new product. They got wind of Southwest Airlines refurbishing its jets and replacing 80,000 airplane seats. They walked away with 40 acres of leather to make bags for carry-on luggage.
These examples got me thinking of other waste streams that could be upcycled:
- All those metal containers for holiday candies and cookies.
- Worn out jeans
- Old computers and printers
Let me know if you have a waste stream you have been thinking about at email@example.com